is a popular slang term for “all good” or “everything’s good” in Hebrew/Arabic; although it’s often used in Hebrew, it actually derives from Arabic.

When trying to come up with a catchy name for the brand, staying close to our roots was important. Growing up with Israeli and Moroccan heritage, Sababa was a staple word around the house; so, we decided to go with a name that we saw as catchy and personal.

BeSababa (pronounced be-sah-bah-bah) was where we landed because it really encompasses what we’re about. We want to provide college students with a way to “Be Sababa”, Be Alright, Be Happy, etc. We hope that what we do allows you to BeSababa in your own way.