is a popular slang term for “all good” or “everything’s good” in Hebrew/Arabic; although it’s often used in Hebrew, it actually derives from Arabic.
When trying to come up with a catchy name for the brand, staying close to our roots was important. Growing up with Israeli and Moroccan heritage, Sababa was a staple word around the house; so, we decided to go with a name that we saw as catchy and personal.
BeSababa (pronounced be-sah-bah-bah) was where we landed because it really encompasses what we’re about. We want to provide college students with a way to “Be Sababa”, Be Alright, Be Happy, etc. We hope that what we do allows you to BeSababa in your own way.
We’ll keep it short and simple. BeSababa aims to develop an online community where you feel like you’re talking to a friend. Not a professor, not a counselor, not a parent – a friend. We aim to be honest, transparent, and imperfect. We want to grow and develop as a brand that is BY students FOR students. We are are here for you – if you have any thoughts, questions, concerns, fears, compliments, requests, or ideas – email us: [email protected]